The three-day London Collections: Men fashion week has come to the capital to show off menswear SS15. We've been closely following the action and here's everything you need to know.
Menswear SS15 Fashion Trends from the Capital
In recent years menswear has branched out and bloomed. Gone are the days of boring, blasé tailoring and lacklustre colour palettes.
Anna Wintour reportedly told fashion students to ditch their dreams of creating their own collections and get a job. Fortunately, that doesn't seem to be the case in our city.
London continues to be a place where weird, wacky and wonderful designs can flourish in the spotlight.
The big boy fashion institutions of Paris are snapping up British designers left and right. According to NY Times LVMH nabbed Jonathan Anderson of J. W. Anderson and the shoemaker Nicholas Kirkwood whilst Kering signed up Christopher Kane.
London endures with out of the box thinking and antics. Where the other major cities of the menswear circuit opt for more mainstream and manageable, this city chooses creativity and calculated risk.
So, what better place to celebrate the new menswear SS15 lines than London Collections: Men aka. LC:M. Here's all the fashion trends you can expect to see peppering the industry this time next year.
(Christopher Shannon from StyleLDN)
Christopher Shannon showed his stylish sportswear packed with teenage nostalgia for the barely past pubescent gen-Y crowd. His line continued the burgeoning trend of high fashion meets sportswear for another season.
Alike Raf Simons used collage in sportswear with some added Japanese and Far East influences. Get the lowdown from Details with this video:
Bold Brand Synergy
(Moschino from NowFashion)
Jeremy Scott and Moschino continued their themes of re-attributing logos with fizzy pop culture references galore. They also paraded flags in a nod to how nations illustrate branding on a global scale.
Alongside, a flashback to 90s fashion with rave-era smiley face icons and Louis Vuitton monogramming. Ending in sportswear mesh, branded denim, hoodies and festival-ready waterproofs.
Kit Neale went the way of Moschino by taking on the massive brand, Coca Cola, but in an understated pop-art turn. The youthful motif permeated the line plus a collaboration with Tatty Devine added another pop culture punch.
(Burberry from NowFashion)
Christopher Bailey and Burberry showed a palette and velvets reminiscent of the brand's AW12 ready-to-wear collection. Alongside a bevvy of bold turquoise and blue, vibrant reds, muted oranges and punchy pinks.
The wide-rimmed hats, long coats and man-bags were certainly the vestiaries of a refined traveller.
Whilst, John Ray harnessed British heritage for Dunhill SS15. The collection nailed the worldly traveller in summer hues and double-breasted refinement.
Meanwhile, the men of Duchamp flattered in all their sartorial splendour. Suitably suited and booted, the collection spanned from formal daywear to formal evening-wear. Though, it's hard to not be charmed by the buttoned-up masculinity in blue, grey and beige.
The hip East London fashion shows gave rebellion and novelty to London Collections: Men whereas the city continues to offer the more traditional Savile Row style. The array reflects the balance of new and old in the city and in the history of menswear.
Just four seasons in, the LC:M is becoming a must-visit destination for the fashion industry. Yet, its freshness still allows creativity and innovation to be a beacon in the business.
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(Main image from Gentleman's Style)